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The campaign marks Britney’s first trend ad since her Candie’s campaigns in the early-mid 2000s. Although previously she’s fronted many ads for her Candie’s x Kohl’s collection and huge lineup of fragrances, this marks the singer’s first marketing campaign for a major fashion brand. Hawkins, who has been with the store for thirteen years and is a significant shareholder as well as stockist through her Cozi swimwear and Jbronze tanning product manufacturers, has vowed to stay by the ailing retailer. Her contract as ambassador is up for renewal this November, when all eyes are on Myer at Flemington, where it has naming rights to the Fashions on the Area competition and a marquee on “millionaires row” within the Birdcage.
But about two years ago, one thing changed. Myer lost a lot of Australian designers to DJs, including By Johnny, Manning Cartell and Aje, and instead targeted extra on up-and-coming brands, corresponding to Acler and Asilio, and worldwide labels. During the Melbourne Style Competition this month, Myer also staged what I believed was probably the greatest, most tightly edited shows of the week, featuring some of the new international labels and starring considered one of its greatest remaining assets, ambassador Jennifer Hawkins.
Dengan melekatkan konten Twitter di situs web atau aplikasi Anda, Anda menyetujui Perjanjian Pengembang dan Kebijakan Pengembang Twitter. Berikut URL untuk Tweet ini. Salin untuk menyebarkan kepada teman-teman dengan mudah. However, following such a deadly outcome, Myer could have to cut a few of the cream from its cake, which means there could possibly be pressure to devote more ground house to inexpensive, native manufacturers (and its home brands) and less to “show-stopper” brands corresponding to Maticevski, Alex Perry and the internationals.